Where should I send a press release?

Send your release to your local media outlets.

1. Daily newspaper in your community: Contact the City Editor or the editor in charge of the section that relates to your content.
2. Weekly newspaper: Editor.
3. Magazine: Editor or Managing Editor.

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Also to know is, where can I send press releases for free?

All Press Release Distribution websites have a Domain authority rank 30 and up.

• Press Release Distribution Service by Backlinkfy. Paid PR Release Only.
• NPR : National Public Radio. FREE & Paid PR Release.
• PR Newswire. Paid PR Release.
• Hirewire. Free & Paid PR Release.
• Newsvine.
• Pr.com.
• PRLog.
• 24-7 Press Release.

Beside above, should a press release be sent as an attachment? You included the press release as an attachment Journalists don't have time to open documents; that's whether they're PDFs or Word Docs. Copy and paste the headline of your press release into the subject line and then paste the rest of the press release into the body of your email.

Beside this, when should you send a press release?

Tuesday is the best time to send your press release, followed by Thursday. The worst day to send your PR is on Friday. Similarly, the best time to send your press release is early in the morning – at 9:00 am to be exact, or later in the day at 8:00pm in Eastern Standard Time.

How do you send a press release via email?

Start with a catchy subject line.

1. Start with a catchy subject line.
2. Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.”
3. Copy and paste your press release into the e-mail message form.
4. Add your signature.
5. Check everything over.

Related Question Answers

How do I submit a press release?

Steps

1. Send your release to your local media outlets.
2. Target newspapers, online newspapers or other media outlets in geographic areas where you want to expand your business.
3. Submit your press release to key players in your field including noted bloggers and industry leaders.
4. Use a distribution service.

How much does it cost to send a press release?

Press Release Jet features Standard Press Release Distribution at $49. This package gets syndicated to 250+ quality media sites as well as Google, Bing, Yahoo, Google News and Bing News. You are effectively paying just $0.14 per media site.

How much does PRWeb cost?

PRWeb Pricing. PRWeb offers four pricing tiers that range in price from $99 to $389. The higher-priced options will increase the number of outlets that your press release is sent to.

Do press releases still work?

The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general. Sometimes, Press Releases can negatively affect SEO if they are not done the right way.

How much do PR agencies charge for a press release?

Between those sources and a few others, we can conclude that an average PR agency is going to charge a minimum of around $1,200 per month as a retainer, plus an hourly or performance based rate that comes out to another $500 to $5,000 per month.

How much does a PR Newswire release cost?

PR Newswire requires annual membership to use its services. Membership costs $195 per year (via credit card) or $249 per year (if invoiced). On top of the membership fee, users also pay the following for every press release: State and Local ($350), Regional and Top Markets ($575), and National ($805).

What should a press release include?

Writing a Press Release in 7 Simple Steps

• Find Your Angle. Every good news story has an angle.
• Write Your Headline. Your headline should grab the attention of your audience.
• Write Your Lede.
• Write 2 - 5 Strong Body Paragraphs With Supporting Details.
• Include Quotes.
• Include Contact Information.
• Include Your Boilerplate Copy.

What does embargoed release mean?

Protecting an Embargoed Press Release. There's nothing better when a public relations rep sends a journalist a press release that is “under embargo.” This means the reporter can't publish a word regarding the contents of the press release until the after a certain date and time.

What does ### mean in a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicate to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

Do you send press releases to editors?

Picking the right person to pitch your press releases is critical to getting your product, service or event covered. Traditionally, press releases are sent to assignment editors, senior journalists and beat reporters.

When should a media advisory go out?

If you want a reporter and/or photographer to come to the event and cover it as a news story, you can issue a media advisory 5-7 days before the event. A media advisory is not a press release; it's more like an invitation.

How long should press releases be?

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That's just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you've probably got unnecessary waffle that doesn't add anything to your story.

How do press releases work?

Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

How many press releases should I send?

By rule of thumb, there is no minimum or maximum amount of releases a company should send out. It depends on your company's needs. We have seen companies send out releases daily, while some only send one out once a month or every year. It depends on the needs of your business.

What are three qualities of a good press release?

Qualities of a Good Press Release

• Storylines. Great press releases start with great stories.
• Information vs. promotion.
• Exposure. The creation of a first-rate press release is only half the battle.
• Professional finish. A press release isn't a memo or an internal e-mail.

Can you put pictures in a press release?

Although images are great to include in your press release, don't get carried away and make it all photos. If you're writing a press about something visual such as the release of a new mobile phone, you're going to want to include a lot of high-quality and eye-catching photos that journalists can get excited about.

How do I submit a media advisory?

When you write a media advisory, include the following key elements:

1. A brief, direct, and informative headline announcing the event.
2. A sub-headline to clarify or add more information about the event.
3. Contact information (name, title, phone number, email address).
4. A brief explanation of the event's purpose.

How do you write a press release sample?

11 Steps to Writing a Press Release (Samples Included)

1. Use the Correct Release Language.
2. Use Your Company Logo and Colors.
3. Include Keywords in Your Press Release Headlines.
4. Write a Summary Paragraph.
5. Include the City, State, Month, Day, and Year.
6. Craft Your First Paragraph.
7. Develop the Body of the Press Release.

How do I ask a journalist to write about me?

1. Show don't tell. Instead of trying to get journalists to write articles about your business, you need to pitch story ideas that allow you to show what it's about.
2. Do your homework.
3. Don't rely on press releases (or don't bother writing them at all)
4. Find exactly the right journalist to pitch your idea to.